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My name is João, and I created The Financial Value with a simple goal: to explain financial terms and personal finances to non-financial people simple and comprehensive way. To achieve this, I use simple language and avoid advanced financial terminology, so that all kinds of readers can understand the subjects. I hope this blog helps provide some guidance on the complicated world of finances.

I have always been passionate about the financial world, but it wasn’t until recently that I woke up with this passion. One day, I was reading a financial statement of a pulp and paper company and I asked myself “How much toilet paper is sold in the world?”. As I sought the answer, I looked at the clock and saw it was 3 a.m. I had been analyzing the financial statement and seeking the answer for hours and I felt truly alive. That day, I decided to develop myself in the financial world. To do this, I needed to increase my financial knowledge and learn English. Since then, I have been on a journey to achieve this personal goal, and now, after several years, I am here writing a blog about finances in English.